The Future of Content
In our continuing series of posts looking forward to what is going to happen this year in media, digital, and advertising, I’m pleased to chat with Andy Chen the CEO of Preview Networks. Andy and I...
View ArticleSearch + Social = Authority x Influence
Search Is Information Based There are two primary ways a digital participant finds content across the digital cloverleaf (paid, owned, earned, social properties). One scenario is to initiate a search...
View ArticleFrom the Wisdom of Crowds, to the Wisdom of Friends
"I think the wisdom of crowds applies not just to Google but to a phase of the web, which was about information and about links. It was a lot of wonderful things, mostly based on anonymity and links...
View ArticleThe 3 Pillars of Content Curation
Curation is already becoming an overused word but it's an increasingly important one. Not least because the way in which we discover content that we like or find useful, and how it gets in front of us...
View ArticleWhat Delicious Could Have Done (But Sadly Never Did)
This time last year Yahoo announced their decision to 'sunset' the Delicious social bookmarking service. At the time I bemoaned the fact that Yahoo had done nothing with the service for five years in...
View ArticleMedia = Maths + Magic
Before Christmas, in an exceptionally insightful post on Ad Age, Adam Cahill suggested that it was time to change the orientation of media agencies and departments to be more reflective of what people...
View ArticleBrands as Publishers
Content marketing is not exactly a new thing. Neither is the idea that everyone is a content producer or that we're all journalists now. But I wonder if we're still underestimating the huge shift that...
View ArticleBright Lights Project -- Curate Like Museums Do
I had the incredible honor to spend the second half of 2011 as a Goldman Sachs Senior Fellow at the Smithsonian's National Museum of American History in Washington, DC. This was a dream come true for...
View ArticleContent Curation, Stock and Flow
A lovely short video here from the guys at Percolate featuring some of their favourite curators (including Swissmiss, Maria Popova, Anthony De Rosa) ruminating on the subject. Says Noah...
View ArticleOn the Decline of Magazines
People love a good a good funeral (and as David Hepworth put it"in the digital age they don't even have to dress for it"). In only the past few days I've read two articles that pronounce the 'death' of...
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